Facebook Now Pays Creators for Views on Stories

Facebook has introduced a game-changing update for content creators: the ability to earn money from views on public Stories. This new monetization feature is available globally for creators who are part of the Facebook Content Monetization program, offering an additional way to generate revenue from their daily content.

How Facebook's Story Monetization Works

With this update, creators can now earn money by simply sharing content on Facebook Stories. This means that if a creator already produces video content, such as recipe tutorials, travel vlogs, or lifestyle clips, they can share snippets of these on their Stories and generate income from the views they receive. Additionally, creators who regularly engage their audience with behind-the-scenes content, daily updates, or short-form videos can now benefit financially from their usual activity on the platform.

Unlike other monetization programs that require reaching a specific number of followers or engagement levels before payouts begin, Facebook’s Story Monetization program does not have an upfront threshold. Instead, earnings are directly tied to the performance of individual Stories. The more views a Story gets, the more revenue the creator can generate.

Why Facebook Is Expanding Monetization to Stories

Meta, Facebook’s parent company, has been investing heavily in creator incentives to compete with platforms like TikTok and Instagram. Over the past few years, Meta has launched various initiatives, including the Reels Play Bonus Program, cash bonuses, and content deals, all aimed at attracting and retaining top content creators.

By extending monetization to Facebook Stories, the platform is ensuring that creators have multiple ways to earn revenue without relying solely on Reels or long-form videos. This strategy encourages more engagement and helps Facebook compete against TikTok, which has already established itself as a major platform for short-form video monetization.

Who Can Monetize Facebook Stories?

To qualify for this new monetization option, creators must be part of the Facebook Content Monetization program, which merges several monetization tools, including In-stream Ads, Ads on Reels, and the Performance Bonus program. Facebook had previously tested monetizing Stories with select beta participants, but the feature is now being rolled out to a wider audience.

Millions of creators were invited to join the program in 2024, and Meta plans to offer open enrollment for more users later this year. Creators who aren’t currently in the program can express interest through the Facebook Content Monetization website.

The Bigger Picture: Facebook’s Investment in Creator Monetization

Facebook’s monetization push is part of its broader strategy to position itself as a leading platform for content creators. The company has been actively investing in content monetization since 2017, offering various revenue-sharing programs for creators across different content formats.

In 2024 alone, Meta revealed that creators earned over $2 billion on Facebook, with payouts for Reels and other short videos growing by more than 80%. This highlights the platform’s commitment to providing sustainable income opportunities for its creator community.

By allowing creators to monetize Stories, Facebook is not only encouraging more short-form content but also ensuring that creators see financial rewards for their engagement efforts. This move aligns with the growing trend of platforms prioritizing creator monetization to boost user retention and platform activity.

How to Get Started with Facebook Story Monetization

For creators looking to take advantage of this new revenue stream, here’s how to get started:

1. Join the Facebook Content Monetization Program – If you’re not already a member, visit Facebook’s monetization page to check your eligibility and apply for the program.

2. Enable Story Monetization – Once accepted, creators who have turned on monetization don’t need to take additional steps—Story Monetization will be automatically activated.

3. Create Engaging Stories – Share high-quality and engaging Stories regularly to maximize views and earnings.

4. Monitor Performance – Track your earnings and optimize your content strategy based on what performs best with your audience.

What This Means for Creators and the Future of Facebook Stories

For content creators, this update provides an additional way to monetize their audience engagement, especially for those who focus on short-form content. Unlike traditional long-form video monetization, Story Monetization allows creators to earn revenue from bite-sized content that doesn’t require extensive editing or production.

For Facebook, this move represents a step toward making the platform more creator-friendly while keeping up with competitors like TikTok and Instagram. As Meta continues to refine its monetization tools, we can expect even more features that cater to the needs of content creators.

Facebook’s decision to monetize Stories is a significant development that strengthens the platform’s creator ecosystem. By offering a seamless way for creators to earn money from content they already produce, Facebook is making itself a more attractive platform for influencers, vloggers, and content creators of all types.

As competition among social media platforms continues to heat up, the ability to provide sustainable revenue opportunities for creators will be a defining factor in determining which platforms remain dominant. For now, Facebook’s Story Monetization is a win-win for both creators and the platform, ensuring a steady flow of engaging content while rewarding those who contribute to it.