Land Rover
- Product type: Automobiles, Luxury vehicles
- Owner: Jaguar Land Rover (since 2013)
- Produced by: Jaguar Land Rover
- Country: United Kingdom
- Introduced: 1948
- Related brands: Jaguar
- Markets: Worldwide
- Previous owners: Rover Company (1948–1967), Leyland Motor Corporation (1967–1968), British Leyland (1968–1978), Land Rover Ltd (1978–2012)
- Tagline: "Above & Beyond"
- Website: landrover.com
Land Rover is a renowned British automotive brand that specializes in the production of luxury SUVs and off-road vehicles. Land Rover was founded in 1948 as a subsidiary of the British automaker Rover Company. The first Land Rover model, known as the Series I, was introduced in the same year and gained immediate popularity for its ruggedness and off-road capabilities. Land Rover has introduced a range of models over the years, each catering to different customer preferences and market segments. Some notable models include the Defender, Discovery, Range Rover, Range Rover Sport, and Range Rover Evoque.
Land Rover vehicles are renowned for their exceptional off-road performance. They feature advanced four-wheel-drive systems, robust chassis and suspension setups, and technologies like terrain response systems that optimize the vehicle's settings for different driving conditions. Land Rover vehicles are known for their distinctive design language, combining elements of ruggedness, elegance, and modernity. They often feature a boxy and muscular silhouette, along with signature design cues like the floating roofline, clamshell hood, and prominent grille.
Land Rover vehicles have gained global recognition and have been utilized in various capacities, including military and expedition vehicles. They are often associated with adventure, exploration, and the spirit of discovery. Land Rover has established itself as a prestigious and sought-after brand, combining luxury, off-road capability, and iconic design. Its vehicles continue to evolve with the changing automotive landscape, embracing new technologies and sustainability initiatives while staying true to their heritage.
