• Type of site: Social networking platform
  • Available in: 31languages
  • Area served: Over 100 countries
  • Owner: Meta Platforms
  • URL: threads.net
  • Launched: July 5, 2023
  • Native client(s) on: iOS, Android, Windows

Threads is a new social networking platform developed by the Instagram team, designed to facilitate sharing text updates and engaging in public conversations. Launched on July 5, 2023, Threads allows users to log in with their Instagram accounts and create posts up to 500 characters long, which can include links, photos, and videos up to 5 minutes in length1. The app emphasizes interoperability with open social networks and has introduced features like a web experience, a Following Feed, and the ability to edit posts, search with keywords, tag topics, and more.

Initially available in 100 countries, Threads experienced rapid growth, reaching over 100 million users within its first five days, setting a record for the fastest-growing consumer software application in history. However, its user base significantly declined by the end of July 2023. Despite this, Threads continues to evolve, adding new features such as polls and GIFs to enhance user interaction and conversation. The platform represents Meta’s commitment to expanding the social media landscape and providing users with new ways to connect and share content.

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