Shein
- Founded: October 2008
- Founder: Chris Xu
- Type: Retailer fast-fashion company
- Headquarters: Singapore
- Location: China
- Key people: Quist Huang
- Parent organization: Roadget Business Pte Ltd
- Subsidiaries: ROMWE
- Website: shein.com
Shein is an online fast-fashion retailer based in China. It has gained significant popularity globally, particularly among young adults and fashion enthusiasts. Shein was founded in 2008 by Chris Xu and is headquartered in Nanjing, China. Initially, the company focused on selling women's apparel but has since expanded its product range to include men's clothing, children's clothing, accessories, and home decor items.
Shein has experienced rapid growth and success in the e-commerce industry. Its business model relies on offering trendy and affordable fashion items, frequently updating its inventory, and leveraging social media marketing to reach its target audience.
Shein operates globally and ships its products to customers in over 220 countries and regions. It has gained a strong presence in markets like the United States, Europe, Australia, and the Middle East. The company offers localized websites and customer support in multiple languages to cater to international customers.
Shein operates globally and ships its products to customers in over 220 countries and regions. It has gained a strong presence in markets like the United States, Europe, Australia, and the Middle East. The company offers localized websites and customer support in multiple languages to cater to international customers.
