Pontiac
Type: Brand (1926–1931)
Division: (1931–2010)
Industry: Automotive
Founded: 1926
Founder: General Motors
Defunct: October 31, 2010
Fate: Cut off upon General Motors Chapter 11 reorganization
Headquarters: Detroit, Michigan, United States
Area served: Canada, United States, Mexico, Puerto Rico, U.S. Virgin Islands, Middle East
Products: Automobiles
Parent: Oakland Motor Car (1925–1931), General Motors (1931–2010)
Pontiac was a brand of automobiles that was established in 1926 as a companion make for General Motors' Oakland division. It quickly gained popularity and became known for its performance-oriented vehicles and iconic designs. Pontiac cars were often marketed as more youthful and sporty compared to other brands under General Motors.
In 2009, General Motors made the decision to discontinue the Pontiac brand as part of its restructuring efforts during the global financial crisis. The last Pontiac vehicle rolled off the assembly line in 2010. Since then, Pontiac has ceased to exist as a separate brand, and its models are now considered part of automotive history.
Despite its discontinuation, Pontiac still has a dedicated fan base and is remembered for its performance heritage and iconic designs. Many Pontiac vehicles continue to be cherished by collectors and enthusiasts today.