Plymouth
Product type: Automobile, vans, trucks
Produced by: Chrysler Corporation. DaimlerChrysler
Introduced: July 7, 1928 by Walter Chrysler
Discontinued: June 29, 2001
Related brands: Dodge
Markets: North America
Previous owners: Chrysler Corporation (1928–1998), DaimlerChrysler (1998–2001)
Plymouth was an American automobile brand that was established in 1928 as a division of the Chrysler Corporation. It was named after the city of Plymouth, Massachusetts, which holds historical significance in the United States. Plymouth was positioned as a lower-priced brand within the Chrysler Corporation's lineup, targeting a more mainstream market segment. Plymouth was introduced as a direct competitor to other affordable brands of the time, such as Chevrolet and Ford. It aimed to offer reliable and affordable transportation to a wide range of consumers.
During the 1960s and 1970s, Plymouth became renowned for its performance-oriented models. The brand introduced the Plymouth Barracuda, which was one of the first pony cars and competed with the Ford Mustang. Additionally, the Plymouth Road Runner and Plymouth GTX were iconic muscle cars that offered high-performance engines and aggressive styling.
In the 1980s, Plymouth faced challenges as competition increased within the domestic and import markets. The brand struggled to differentiate itself from its sister brands within the Chrysler Corporation, and its market share began to decline. In 2001, Chrysler discontinued the Plymouth brand to focus on its other divisions, such as Chrysler, Dodge, and Jeep.
