Mercury

Type: Division
Industry: Automotive
Founded: November 4, 1938
Founder: Edsel Ford
Defunct: January 2011
Fate: Closed by Ford
Headquarters: Dearborn, Michigan, U.S.
Key people: Edsel Ford, founder
Products: Automobiles
Parent: Ford Motor Company
Mercury was a brand of automobiles that was created by Ford Motor Company in 1938. Positioned in the middle of Ford's lineup, Mercury aimed to bridge the gap between the mainstream Ford brand and the luxury-oriented Lincoln brand. It was intended to offer customers more upscale features and styling compared to Ford models, but at a more affordable price than Lincoln vehicles.
Over time, as market demands and consumer preferences changed, Mercury faced challenges. In 2010, Ford Motor Company made the decision to discontinue the Mercury brand due to declining sales and a focus on streamlining its operations. The last Mercury vehicle was produced in 2011.
While no longer in production, Mercury vehicles can still be found on the used car market, and some models continue to have a dedicated fan base. The brand's legacy lies in its contribution to automotive history, its role as a bridge between Ford and Lincoln, and the distinctive designs and features it offered during its time.