Jeep
- Product type: Sport utility vehicles, luxury vehicles
- Owner: Stellantis
- Produced by: Stellantis North America
- Country: U.S.
- Introduced: 1943 (trademark application), 1945 (trademark application)
- Related brands: Willys MB
- Markets: Worldwide
- Previous owners: Willys–Overland Motors (1945–1963), Kaiser Jeep (1953–1970), American Motors (1970–1987)
- Website: www.jeep.com
Jeep is an American automotive brand that is primarily known for producing SUVs and off-road vehicles. The Jeep brand has a rich history that dates back to the early 1940s. The original Jeep vehicle, the Willys MB, was developed as a military vehicle for the United States Army during World War II. After the war, Jeep vehicles gained popularity among civilian consumers, leading to the establishment of the Jeep brand. Jeep vehicles are renowned for their off-road capabilities. They are designed to tackle challenging terrains and provide excellent traction and maneuverability. Jeep has built a reputation for producing rugged and capable vehicles that can handle various off-road adventures.
Jeep has a global presence and is sold in many countries around the world. It has a significant following and customer base in North America, Europe, Asia, and other regions, with its vehicles being recognized for their versatility and off-road capability. Jeep has a vibrant community and enthusiast culture. Owners and enthusiasts often participate in Jeep events, clubs, and off-road adventures, fostering a sense of community and camaraderie among Jeep enthusiasts. The brand has become a symbol of adventure, exploration, and a unique lifestyle.
Jeep has expanded its brand by introducing special editions, concept vehicles, and lifestyle accessories. It has also ventured into electric and hybrid vehicles with models like the Jeep Wrangler 4xe, showcasing the brand's commitment to sustainability and innovation. Jeep's rich heritage, commitment to off-road capability, and strong brand recognition have made it an iconic and respected name in the automotive industry. Its vehicles continue to be popular choices for those seeking adventure, ruggedness, and the ability to explore the great outdoors.
