Daimler
- Industry: Automotive
- Founded: 1896
- Fate: Dormant since 2010
- Successor: Jaguar Cars continued to use the Daimler marque
- Headquarters: Coventry, United Kingdom
- Products: Motor vehicles
- Owner: Jaguar Land Rover (since 2013)
Daimler Company Limited, often referred to as Daimler, was a British automotive manufacturer that operated from 1896 to 1960. The company has a rich history and has made significant contributions to the automotive industry. Daimler was founded in 1896 by Frederick Richard Simms, who obtained the rights to the Daimler patents and established the company in Coventry, England. The company was named after the German engineer Gottlieb Daimler, who played a pivotal role in the development of early internal combustion engines.
Daimler positioned itself as a manufacturer of prestigious and luxurious vehicles. The company gained a reputation for producing high-quality cars that were favored by British royalty, aristocracy, and other affluent individuals. Daimler vehicles were known for their craftsmanship, advanced engineering, and elegant design. Daimler's association with the British royal family further enhanced its prestige. The company was granted Royal Warrants as a supplier of motor vehicles to the British monarchy. Daimler cars were often used for state occasions and ceremonial purposes, solidifying their status as a symbol of luxury and prestige.
In 1960, Daimler Company Limited was acquired by Jaguar Cars Ltd. The acquisition resulted in the formation of Jaguar-Daimler, with Daimler continuing as a brand under the Jaguar umbrella. Daimler models were produced alongside Jaguar models, incorporating Daimler's luxury and refinement with Jaguar's performance and sportiness.
