Buick
- Formerly: Buick Auto-Vim and Power Company (1899–1903), Buick Motor Company (1903–1908)
- Type: Private company
- IndustryAutomotive
- Founded: 1899; 124 years ago
- Founder: David Dunbar Buick
- Fate: Acquired by General Motors in 1908
- Headquarters: Detroit, Michigan, U.S.
- Area served: North America, China (excluding Hong Kong and Macau)
- Products: Automobiles
- Parent: General Motors
- Website: buick.com
Buick is an American automotive brand known for producing luxury vehicles with a focus on comfort, style, and advanced technologies. Buick is one of the oldest automobile brands in the United States, with its roots dating back to 1899. It was founded by David Dunbar Buick and became part of General Motors (GM) in 1908. Buick played a significant role in the early development of the automotive industry and is recognized for its contributions to design, engineering, and innovation.
Buick vehicles are known for their distinctive design language, characterized by elegant lines, sleek profiles, and signature elements such as the "waterfall" grille. Buick combines contemporary design cues with classic touches, creating a sense of timeless sophistication. Buick incorporates advanced technologies to enhance the driving experience and safety. Features such as infotainment systems with touchscreen interfaces, smartphone integration, and advanced driver-assistance systems are commonly found in Buick vehicles. Additionally, Buick was among the first brands to introduce hybrid and electric powertrain options in its lineup.
Buick vehicles have received recognition for their quality, safety, and customer satisfaction. Over the years, Buick has garnered accolades such as J.D. Power Initial Quality Study awards and Top Safety Pick designations from the Insurance Institute for Highway Safety (IIHS). Buick continues to evolve as a brand, combining its rich heritage with modern technologies and design to appeal to a wide range of customers seeking a balance of luxury, comfort, and advanced features.