BMW

• Type: Public company
• Industry: Automotive
• Founded: 7 March 1916
• Founders: Camillo Castiglioni, Franz Josef Popp, Karl Rapp
• Headquarters: Munich, Germany
• Area served: Worldwide
• Key people: Oliver Zipse (Chairman of the Board of Management), Norbert Reithofer (Chairman of the Supervisory Board)
• Products: CarsMotorcycles
• Brands: Automobiles, Alpina, BMW, BMW i, BMW M, BMW X, DriveNow, Mini, Rolls-Royce, Motorcycles, BMW Motorrad
• Website: bmw.com, bmwgroup.com

BMW, which stands for Bayerische Motoren Werke AG, is a German multinational automotive company known for producing luxury vehicles and motorcycles. BMW was founded in 1916 and initially focused on manufacturing aircraft engines. However, after World War I, the company shifted its focus to motorcycle production and eventually expanded into automobile manufacturing.

BMW is renowned for producing high-performance luxury vehicles. Their diverse product lineup includes sedans, coupes, convertibles, SUVs, and electric vehicles. Some of their popular car models include the BMW 3 Series, 5 Series, 7 Series, X5, and X3. BMW has a strong presence in the motorcycle industry. They produce a wide range of motorcycles, including sport bikes, tourers, roadsters, and adventure bikes. BMW motorcycles are known for their performance, innovative features, and durability.

BMW is actively involved in electric vehicle (EV) development. Their electric car lineup includes models like the BMW i3 and BMW i8, as well as plug-in hybrid versions of their conventional models. The company is committed to expanding its EV offerings and investing in sustainable mobility solutions. BMW is recognized for its distinctive design language and innovative technologies. They prioritize driver-focused experiences, incorporating advanced features such as BMW's iDrive infotainment system, driver-assistance systems, and connectivity options.