YouTube is changing the design of creators' channels on its TV app, the company announced today. The update aims to make action buttons, such as "Subscribe", more accessible, and introduce a more modern layout. These changes were initially rolled out for artists' pages last fall, as part of a larger YouTube makeover that also included integrated voice search, a menu redesign, and larger thumbnails.
The new channel pages on the TV app are focused on offering a more immersive design that "surfaces the most relevant content" and makes the Subscribe button easier to access, YouTube said in a short video. The update will be available to all creators in the coming weeks, but it may not be visible to all viewers right away.
The page now allows users to watch a variety of videos from the channel next to the new Subscribe button, as shown by the images of the changes. Creators are recommended to create 16x9 full art for their channel banner, as the new art is shown across the whole screen.
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The redesign follows YouTube CEO Neal Mohan's recent post, revealing new data indicating that top creators who receive the majority of their watch time on TVs have grown more than 400% in the past three years. The changes are expected to please creators, as they can increase their subscribers and display their content better on the big screen.
YouTube is challenged by not only conventional TV and streaming services like Netflix on TVs, but also by new entrants like TikTok, which introduced its own TV app in late 2021. YouTube is also trying to catch up with the growing popularity of short-form videos, which have been a key driver of TikTok's success. According to the company, views of YouTube Shorts on connected TVs have increased by over 100% from January to September 2023.
YouTube's new channel pages on the TV app are part of the company's efforts to improve the user experience and make content more accessible on the big screen. The changes are expected to benefit both creators and viewers, as they can enjoy a more engaging and personalized way of watching YouTube on TV.