OpenAI Launches GPT Store, Introducing Customizable Chatbots and Revenue Opportunities for Developers


OpenAI has officially launched the GPT Store, a new platform for customized AI chatbots, two months after introducing the GPT. The GPT Store, unveiled on Wednesday, features a tailored version of the popular AI chatbot, ChatGPT. This move expands the potential use cases for ChatGPT and broadens OpenAI's ecosystem beyond its initial offerings to customers.

Located within a new tab in the ChatGPT web application, the GPT Store showcases a variety of GPTs developed by both OpenAI partners and a larger community of developers. Users can explore popular and trending GPTs on the community leaderboard, categorized into areas such as lifestyle, articles, research, programming, and education. Additionally, GPT users can share their own creations on the public store after verification.

Currently, only subscribers to one of OpenAI’s premium ChatGPT plans - ChatGPT Plus, ChatGPT Enterprise or the newly launched ChatGPT Team can create and use custom GPTs.

Upon its launch, some available GPTs include trail recommendations from AllTrails, coding tutorials from Khan Academy, and content design from Canva. All these GPTs are currently free to use.


Creating a GPT doesn't require coding expertise, and developers can make their GPT as simple or complex as desired. Developers can input the capabilities they want their GPT to have using straightforward language, and OpenAI's GPT Builder tool will attempt to create an AI chatbot to perform those tasks.

For example, a GPT could be trained on a cookbook collection to answer questions about ingredients for a specific recipe, or it could utilize the company's proprietary codebase for developers to check their code style or generate code matching best practices.

Before the launch of the GPT Store, OpenAI established a new evaluation system to ensure that custom GPTs adhere to the company's brand principles and usage policies. The reporting process for users to flag harmful or unsafe GPT interactions has also been updated.

To list GPTs in the GPT Store, developers must verify their user profiles and submit their GPTs to OpenAI's new evaluation system, which combines human and automated assessments to ensure compliance with the company's terms of use. (Users can also report GPTs that violate terms but have not been caught.)

OpenAI announced on Wednesday that GPT builders will soon be able to earn money from their GPTs. In Q1, OpenAI will initiate the revenue program for GPT builders.

The GPT Store was announced last year during OpenAI's first annual developer conference, DevDay, but was delayed until December - likely due to leadership changes that occurred in November, shortly after the initial announcement.

The GPT Store will be rolled out for ChatGPT Plus users and Enterprise users, along with new tier subscribers called Teams.

ChatGPT Teams is a paid version of ChatGPT designed for smaller groups of about 150 people. Similar to ChatGPT Enterprise, ChatGPT Teams provides access to GPT-4, DALL-E 3, and OpenAI's Advanced Data Analysis features, as well as data control. OpenAI states that data and conversations within ChatGPT Teams will not be used to train any of its models. Subscribers to ChatGPT Teams can also create custom GPTs for their group's specific needs or use other GPTs available in the store.

ChatGPT Teams is priced at $25 per user per month when billed annually, or $30 per user per month when billed monthly.